Hollister
The reversible tops are the clever bit. One piece, two outfits, and it photographs as two. They stopped trying to be the 2012 version of themselves and actually looked at what teenagers are buying now.
october edition
london & india
vol. i · no. 01
london · 2026
muskaan verma
marketing, and a habit of learning whatever the project needs.
available now
marketing & founder's office
uk / india
marketing & founder's office
uk / india
the newsstand
six projects, six coversEvery cover is a project I have worked on. Click one to read the brief, what I did, and what came out of it.
hover to lift · click a cover to read that project
where i've worked
the cv, abridgedFive roles, two degrees, and what each one taught me.
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apr 2024 – aug 2024
marketing
Therapyworks · Internship · Wales, UKRan email, social and content campaigns, tracking performance through Google Analytics and Excel. Managed social channels and tested messaging to improve engagement and campaign results.
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sept 2023 – jul 2024
poured beers as a side gig
Principality Stadium · CardiffPoured beers, worked matchdays and got a taste of the live events world from behind the bar. A fun change of pace from the usual marketing and business side of things.
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oct 2023 – jun 2024
vice president
AIESEC in Cardiff · Wales, UKLed partner outreach and commercial collaborations, taking relationships from initial contact to signed agreements. Coordinated event delivery, sponsorships and promotion across the programme.
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jun 2023 – aug 2023
marketing
Dynos Inc. · Bengaluru, IndiaResearched competitors, markets and audience behaviour to inform promotional strategy for new releases. Edited and prepared content for publication.
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apr 2022 – jun 2022
marketing
Vitasta Blackspine Publishing Group · Internship · Delhi, IndiaWorked across editorial, sales and production to support B2B product launches. Managed Instagram and Facebook content to build brand awareness.
education
sept 2025 – sept 2026
MSc Entrepreneurship
University College London
sept 2022 – jun 2025
BSc Business Management, 2:1
Cardiff Universitywhat i'm made of
Five layers, set down in order. The coffee soaks up from the bottom and the cocoa goes on last. Click a layer to read it.
layer 02
strategy
What a brand should stand for, and who it is for. Positioning, personas, competitive landscape and a costed six-month go-to-market for UCL's entrepreneurial marketing module, plus business modelling, Ansoff and value stream mapping on AprilCares health.
Tiramisu takes its name from tirami su, which means pick me up. The layers only work stacked.
toolkit
tools, with proofThings I actually use, each with the work that shows it.
brand & strategy
- positioning & messaging what a brand stands for, in words that land
- personas & competitive landscape
- go-to-market roadmaps six-month, costed, with risks
- venture & business modelling ansoff, mvp canvas, value stream mapping
- copywriting
build & design
- framer learnt it and used it to build a live website
- claude code building sites and simple tools
- figma prototypes, product flows
- canva decks, social, quick turnarounds
run & measure
- hubspot crm, lifecycle, reporting
- meta ads manager ran a live campaign, not a mock-up
- funnel analysis
- short-form video concept, direction, edit
- reporting turning the numbers into a decision
brands that keep me looking
not favourites, case studiesSix brands I keep an eye on, and what I think they are getting right.
frame 12a
from my desk
updated monthlyCompanies I'm reading about right now. This list is never the same twice.
Nude Project
Two guys from Madrid who built a clothing brand by filming themselves building it. The drops sell out because people have watched the whole thing. The community arrived first and the clothes followed.
Britannia
A creator mispronounced croissant as Prashant, it went everywhere, so Britannia put Prashant on the pack. No campaign. Someone had the nerve to sign it off inside a week, which in FMCG is the hard part.
about me
london / indiaUCL MSc Entrepreneurship graduate, working between London and India.
I'm Muskaan. I love doing creative things and thinking beyond the obvious.
I'm a recent UCL MSc Entrepreneurship graduate, based between London and India. Most of my work so far has been brand positioning and campaigns, including my roles at AIESEC Cardiff and Therapy Works.
Outside of work I've also taught myself Framer, Claude Code, HubSpot, Figma and Canva, and used them to build real interactive websites. I'm curious to learn more, and I love talking to people.
